“Introduction (Temporary)”
In the modern
times, the media coverages have played an important role to pervade various
events around the world. In addition, they have a crucial power to influence on
the public images or opinions on certain topics. These days, the media trends
created by news agencies have been analyzed in many ways. One of the unique methods
is to analyzing the news headlines instead of the news contents.
In 1973, Charles
Grivel, professor of Modern French literature at the University of Mannheim,
focus on the title’s potential abilities and defined its functions as “Identify
the work”, “Designate the work's subject matter” and “Play up the work”. (*1)
Those title evaluation is now applied for the analysis of news headlines as
well. Also, a number of sentence analysis methods have been proposed. “Sentimental
Analysis” is an text analysis which categorize sentences into specified
emotional groups like “sad”, “fun”, “negative” and so on. This shows what kind
of sentimental elements those sentences have and we can assume what influence
they have. Recently, thanks to the rapid technological development, a lot of computer
software which analyze text implications have been created by major companies
or researchers.
Likewise, the
research on the influence of the media have been a popular subject.
For
example, “Bandwagon effect” and “Underdog effect” would be well known theories
which illustrate the media coverages’ leverage with people’s decisions on the
diverse issues.
“Bandwagon effect”
is an assumed movement that people tend to support for a person or a thing
which seems to gain majority backing so that their actions can be effective. On
the contrary, “Underdog effect” is a phenomenon that leads people to support
the “Underdog” no matter their aids may be useless. At the same time, is also
means that the backers of the popular ones occasionally think that their help
might not be necessary and they quit assisting them. (*2)
In this report, we
analyze the media trend over the Syrian refugee crisis using various methods. The
main reason for choosing this subject is that many people these days begin to
think the media reports are not reliable enough. (*3) Similarly, Syrian refugee
crisis is a perfect example to exemplify the transitory traits of the public
reactions. Moreover, the historical tragedy includes many aspects which the
world today is facing with. For example, multiculturalism, Muslimazation,
anti-immigrant sentiment, and things like that. The aim of this study is mainly
to show how the public reactions towards the event have changed over a period
and what influence the media coverages have attributed to them. Besides, we
also try to evaluate the reliabilities of the new tools which are being
developed to analyze the various social tendency including the media trend.
One of the
research questions for this thesis is “How have the public reactions changed as
the trends of the media coverages have shifted?” The hypothesis for this query
is that the increase of the news reports which contains sympathetic elements
towards the refugees will contributed the improvement of their public image and
vice versa.
This paper
consists of several experiments regarding to the various reactions over the
Syrian refugee crisis. First, we seek for the media trend about the event and
its influence on the public opinions by evaluating headlines and news articles.
Secondly, the results of analysis tools are shown and careful reviews for them
are also conducted. Finally, the summary of the media influence based on those
results of the experiments is illustrated.
Brief
Reference
*1
*2
*3
http://www.journalism.org/2016/07/07/trust-and-accuracy/
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